Trust is an interesting concept – without trust how can you develop and nurture any sort of meaningful relationship with your clients/customer base. Trust, like reputation, is hard to earn, but easy to lose – it’s true when they say “It takes a lifetime to build and a day to destroy”. Good decision making is therefore essential in business, but so is being seen to make the right decisions.

I suppose the question is how can you turn your brand from being trustworthy and well regarded into being an industry-wide authority?

Let’s face it most insurance customers buy on price. That makes them a pretty promiscous bunch but why should they be loyal to a broker/insurer when they don’t TRUST them as far as they could throw them!!?

You can’t buy trust or loyalty and, as I have said many times, these are the things that insurers (and bankers) crave most…some chance. One-to-one of course a good professional may get both but not on a digital platform and not on a “grand scale”. You need to earn both.

Sounds like hard work well it is and that’s they way it should be but all the tools are available to help. FIRSTLY, though, identifying your marketplace and ensuring that your knowlege sets you apart are fundamentals. A broker can’t and shouldn’t want to be all things to all people (politically correct vesion).

There is a heap of information and advice on my blog: http://davidgwilson.spaces.live.com/?_c11_BlogPart_BlogPart=blogview&_c=BlogPart&_c02_vws=1&partqs=cat%3dSocial%2520Media

I hope it helps someone to ENGAGE with customers for mutual long term satisfaction!!!

David

Nothing further to add to be honest