Making Social Media Work for Your Insurance Brokerage – Part Six

by nickkJanuary 21, 2013

In the last part of this series we looked at developing an editorial calendar for your content. The next phase of running a successful social media campaign is ensuring that your audience can find it and can interact with it. Starting Conversations Running a social media campaign based solely on an editorial calendar is rather [...]

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Making Social Media Work for Your Insurance Brokerage – Part Five

by nickkJanuary 7, 2013

  By now we’ve come a long way with this series; we’ve already been looking at where you might want to place your social media presence and what you might want to do with it. The next stage is pulling all that together in a strategic plan to promote your insurance brokerage in the best [...]

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Making Social Media Work for Your Insurance Brokerage – Part Four

by nickkDecember 24, 2012

By now you should have some idea of the metrics you are going to use to support your insurance brokerage’s social media marketing; so it’s time to look at how to start generating some of those metrics. This week we’ll be looking at your social media content strategy. Developing a Content Strategy The first thing [...]

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Making Social Media Work for Your Insurance Brokerage – Part Three

by nickkDecember 10, 2012

Last week we started to examine the metrics you’ll want to use to measure the success of your social media campaigns. We began with “interaction” which is often used as part of a bigger umbrella; “engagement”. All social media metrics of value have something to do with the engagement of your followers with your brand. [...]

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Making Social Media Work for Your Insurance Brokerage – Part Two

by nickkNovember 26, 2012

In our last post we took a peek at the “where” of Social Media marketing for insurance brokers, there’s still a little more to touch on with that topic. So we’ll start with that this time and then move on to the “why” of Social Media marketing – metrics. Beware of Facebook This is a [...]

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Making Social Media Work for Your Insurance Brokerage – Part One

by nickkNovember 12, 2012

We touched on social media last week but we’ve found that it’s an area that many brokers need help with to get the best results. So this week we’re going to begin to take a more in depth look at how to make your social media strategy succeed. Go where your audience is This might [...]

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3 Technologies that to lead to Higher Profits for Insurance Brokers

by nickkOctober 29, 2012

Insurance brokers are under increasing pressure to deliver more. Their customers want more. The legislative bodies are demanding more. Yet, at the same time competition is gradually squeezing margins making it harder to do more. This week we wanted to take a look at 3 technologies that might help you get more for your money. [...]

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European Commission to Make Life Harder for Brokers?

by nickkOctober 15, 2012

A recent review by the European Commission is likely to have serious implications for insurance brokers across the EU including the UK. The new rules are likely to be signed into effect during 2013 and with the exception of life products (which have a 5 year grace period in the directive) all insurance products are [...]

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Aviva’s “Pay for How You Drive” Technology

by nickkOctober 1, 2012

Aviva’s adoption of new technology is certainly laudable. The company is currently asking five thousand drivers to participate in a new kind of driving test. They want their potential clients to use a smartphone application to test the quality of their driving over a 200 mile period. The application is called “RateMyDrive” and for the [...]

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Life Long Learning Leaves Brokers with an Opportunity

by nickkSeptember 17, 2012

Brokers operating in the home insurance sector should be thinking about university this month. No, not going to university themselves but all those students who are heading off to higher learning. While their minds may be on the partying and the excitement of physics or history, there’s a gloomier side to university life that offers [...]

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